Grow , differentiate , become more efficient …
Today it is unthinkable to consider the challenges organizations face in the non-integrate new skills strategy that continuously incorporate information technology .
Businesses are already digital , but the opportunities to create differentiation and growing every day to seize them from a digital mindset.
The customer demands increasingly personalized , opposed relation to saturation which submits the indiscriminate bombing of some brands.
Safety is imperative to increas threats to information; business flexibility is essential to respond agility to presented changing market need.
The requirement in terms of time and effectiveness in decision making increases exponentially , access to top talent and increasing productivity require new forms of collaboration without barriers … new worriments to the heads of the organizations? No, they need opportunities to lead from a new mindset : the digital mindset.
We talk about human resources, marketing , customer service , process sales … Today you can not lead or manage the strategy of an area without incorporating the capabilities offered by the new digital reality.
The information technology not only are already everywhere , but also as a key element market differentiation , growth and profitability.
It is therefore time for managers from all areas of the organization to understand the key-role that technology plays in the strategy, even the business model and use them the right way to achieve success .